Draft Local Plan

Ended on the 23rd March 2016
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(12) 4. Strategic Objectives

4.1 The following 13 strategic objectives set out how the Council intends to achieve the vision. The strategic objectives are set out below.Objectives have been reordered and renumbered compared with the 2013 Preferred Options document to better fit under themes continued through the Draft Plan. Some amendments have been made following consideration of representations made in 2013. One new objective has been added (SO7) to reflect the importance of the Borough's economy in rural areas.

MANAGING GROWTH

SO1

Direct development growth to the Borough's transport corridors and urban areas in locations well served by existing and proposed local services and facilities

SO2

Manage development growth to that capable of being accommodated by existing or proposed infrastructure, services and facilities

SUSTAINABLE COMMUNITIES

SO3

Plan for housing that meets the needs of the Borough's population and contributes to creating inclusive, balanced, sustainable communities

ECONOMIC PROSPERITY

SO4

Foster a prosperous, vibrant and diverse local economy by attracting new commercial investment in order to maintain high and stable levels of economic and employment growth

SO5

Expand and enhance Brentwood Town Centre's retail offer in particular opportunities for high quality niche shopping

SO6

Promote and encourage the continued success of Brentwood Town Centre and local centres to provide a high quality public realm and mixed use development

SO7

Optimise the social and economic benefits that arise from Crossrail for the benefit of residents, businesses and visitors to the Borough

SO8

Promote and support a prosperous rural economy

ENVIRONMENTAL PROTECTION AND ENHANCEMENT

SO9

Safeguard the Green Belt from inappropriate development and enhance its beneficial use

SO10

Protect and enhance valuable landscapes and the natural and historic environment

QUALITY OF LIFE AND COMMUNITY INFRASTRUCTURE

SO11

Protect and nurture existing leisure, cultural and recreational assets such as the Borough's Country Parks for residents and visitors to the Borough and promote and enhance social inclusion, health and wellbeing

SO12

Improve public transport, cycling and walking facilities and encourage sustainable transport choices

SO13

Secure the delivery of essential infrastructure, including transportation schemes and community facilities in order to support new development growth throughout its delivery

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