Draft Local Plan
(12) 4. Strategic Objectives
4.1 The following 13 strategic objectives set out how the Council intends to achieve the vision. The strategic objectives are set out below.Objectives have been reordered and renumbered compared with the 2013 Preferred Options document to better fit under themes continued through the Draft Plan. Some amendments have been made following consideration of representations made in 2013. One new objective has been added (SO7) to reflect the importance of the Borough's economy in rural areas.
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MANAGING GROWTH |
SO1 |
Direct development growth to the Borough's transport corridors and urban areas in locations well served by existing and proposed local services and facilities |
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SO2 |
Manage development growth to that capable of being accommodated by existing or proposed infrastructure, services and facilities |
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SUSTAINABLE COMMUNITIES |
SO3 |
Plan for housing that meets the needs of the Borough's population and contributes to creating inclusive, balanced, sustainable communities |
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ECONOMIC PROSPERITY |
SO4 |
Foster a prosperous, vibrant and diverse local economy by attracting new commercial investment in order to maintain high and stable levels of economic and employment growth |
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SO5 |
Expand and enhance Brentwood Town Centre's retail offer in particular opportunities for high quality niche shopping |
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SO6 |
Promote and encourage the continued success of Brentwood Town Centre and local centres to provide a high quality public realm and mixed use development |
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SO7 |
Optimise the social and economic benefits that arise from Crossrail for the benefit of residents, businesses and visitors to the Borough |
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SO8 |
Promote and support a prosperous rural economy |
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ENVIRONMENTAL PROTECTION AND ENHANCEMENT |
SO9 |
Safeguard the Green Belt from inappropriate development and enhance its beneficial use |
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SO10 |
Protect and enhance valuable landscapes and the natural and historic environment |
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QUALITY OF LIFE AND COMMUNITY INFRASTRUCTURE |
SO11 |
Protect and nurture existing leisure, cultural and recreational assets such as the Borough's Country Parks for residents and visitors to the Borough and promote and enhance social inclusion, health and wellbeing |
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SO12 |
Improve public transport, cycling and walking facilities and encourage sustainable transport choices |
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SO13 |
Secure the delivery of essential infrastructure, including transportation schemes and community facilities in order to support new development growth throughout its delivery |
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